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Irrigation Direct Launch Means The Grass Just Got Greener

Manufacturer sells irrigation products direct to contractors

Irrigation-Direct-Launch-Means-The-Grass-Just-Got-Greener.pdf
Livermore, CA  (September 5, 2006)

—Irrigation Direct (www.irrigationdirect.com), an innovator and manufacturer of high-end irrigation products, announced today the launch of the industry's first company manufacturing the highest quality products that will sell directly to contractors via the Internet.

Decades of research and experience have led to the creation of a company with one goal in mind—to redefine the irrigation supply market. Irrigation Direct builds products with every optional feature included, and yet still manages to offer them at prices significantly lower than any competitors. As a manufacturer, Irrigation Direct has worked hard to develop superior, more substantial products known as “category killers,” because they combine the best features of all the products on the market. The unique “direct to the contractor” business model eliminates the cost of typical supply channels and allows the company to offer you savings of up to 50 percent—and that includes shipping.

Led by founder Bill Hayes, Irrigation Direct is committed to providing a better system to meet the needs of irrigation professionals. Hayes, the former president of Automatic Rain Co., chairman of Horizon Irrigation and founder of ARCO Parts, is a nationally recognized visionary and mentor in the irrigation industry, having conducted service seminars for more than 7,000 industry professionals. His vision was responsible for the introduction of a full line of landscape and erosion control products to the irrigation industry, after-market replacement solenoids, and sprinkler and controller repair facilities. Quite simply, Hayes recognizes trends in the industry before anyone else and responds to meet the evolving needs of irrigation professionals.

Irrigation Direct’s patent-pending Direct Module Controller (DMC) base unit features a Daylight Savings Feature, a locking mechanism, internal instruction manual holders and a lithium battery access door. The controllers also come standard with a six-station module and can easily be expanded to 15 stations. This added benefit allows contractors to simplify inventory while buying the premier controller on the market.

With Irrigation Direct, consumers benefit from:

  1. Products priced up to 50 percent below competitors
  2. No more complicated supply chains
  3. The absolute best irrigation valves and controller in the industry
  4. Free shipping to their doorstep

"Irrigation Direct delivers upon our vision to transform the irrigation industry and provide a business-to-business approach to contractors with the best irrigation products available", said Bill Hayes, president and founder of Irrigation Direct. "With Irrigation Direct products, contractors will save as much as 50 percent by buying direct from us--the manufacturer.”

About Irrigation Direct

Irrigation Direct manufactures high-quality irrigation products and sells directly to contractors via the web at www.irrigationdirect.com. The company offers one-stop Internet shopping where contractors and installers can purchase irrigation products shipped free direct to their door. Irrigation Direct is a privately held company with headquarters in Livermore, Calif. For more information please visit www.irrigationdirect.com.


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