Irrigation Direct Management
Founder and President
Bill founded Irrigation Direct in 2006 to create a better way of doing business. He grew up in the irrigation industry and is a well respected business leader, teacher, and mentor. As President, Bill is responsible for setting the overall strategy and vision for Irrigation Direct. He focuses on growing the business and innovating, while continually working to better serve our customers.
Prior to starting Irrigation Direct, Bill was president of Automatic Rain and later merged with Mesa Sprinkler to form Horizon. He also served as Horizon’s Chairman of the Board. Horizon was successfully sold to SCP Pool Corporation in 2005.
Bill founded ARCO parts (later R Co parts), the largest controller repair and sprinkler building facility in the country, supplying over 500 after market replacement parts to the industry. He also created ARCO University, conducting extensive service seminars to over 7000 industry professionals.